The future of marketing is hyper-personalization

While marketing’s purpose has remained (relatively) static since its inception, the way this is achieved is in a constant state of flux. Fundamentally, marketers want to convince their target audience that their product or service is worthy of their attention. The way professionals go about it has changed dramatically over the years. 30 years ago, you may have reached consumers through local papers and physical mail. Now? You may be looking at TikTok and Spotify. To try and get a handle on what the current trends in the marketing business are — and what skills professionals need to cultivate —…

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