Swapfiets disrupts bike hiring and asserts their green cred

One of the last decade’s real advantages has been the introduction of new business models in micromobility. An example is Swapfiets, which is the world’s first “bicycle as a service” company.  We were, therefore, thrilled to have their CEO, Marc de Vries, take the stage at the TNW 2021 conference and tell us more about how the company is disrupting bike sustainability Founded in 2014 in the Netherlands, the scale-up has over 220,000 members in the Netherlands, Germany, Belgium, Denmark, France, Italy, Austria, and the UK. The concept of Swapfiets is quite simple: For a monthly subscription fee, Swapfiets members receive…

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