People care about climate change and animal welfare — so it’s no wonder the demand for plant-based products has exploded in the last couple of years. The alternative dairy market is expected to triple over the next decade, reaching a whopping $32 billion USD by 2031. But what exactly is it that will determine success within this fast-growing industry? And what do startups need to know in order to attain partnerships with the corporates that can get their products on the map? Well, in my experience, it all boils down to four key lessons — but let’s begin with outlining…
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