Mailchimp wants to optimize your email campaigns using AI — here’s how

Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns. Thanks to its vast trove of data, Mailchimp is in a unique position to discover common patterns of successful marketing campaigns. Content Optimizer taps into that data and uses machine learning models and business rules to predict the quality of email campaigns and provide suggestions on how to improve content, layout, and imagery. This is not Mailchimp’s first foray into using AI for content marketing, but it might be its most impactful effort in the field. Leading…

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