Google is monopolizing online ads in Australia — and that’s bad

In the pre-digital world, advertising was largely carried by print media, radio, and television. Today, digital advertising has surpassed those channels, pervading our desktops and laptops, smartphones, tablets, and a variety of other internet-connected devices. And perhaps the biggest player in the online advertising space is Google. Australia’s competition watchdog, the Australian Competition and Consumer Commission (ACCC), says Google now dominates the country’s online advertising so thoroughly it must be reined in. The ACCC maintains that over the past ten years, Google’s advertising technology has developed to the point of being anti-competitive. The lion’s share In a report released on…

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