More often than not, it feels like UX research is under-appreciated and under-resourced in tech companies. Despite being a valuable activity, there is an overarching feeling that research can also be very time-consuming and expensive to conduct. Hence, product owners, whether at an established tech giant or an early-stage startup, may shy away from engaging in multi-month qualitative studies costing tens of thousands of dollars and instead jump straight to product building. Prioritizing design and testing is bound to accelerate learning speed, however, skipping the research phase entirely ought not to be something we tolerate as product designers. Yes, there…
This story continues at The Next Web
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