In defense of the sensible embargo: How tech startups can do PR right

There’s no denying it: the trusty embargo remains a positive and productive tool for professionals on both sides of the press-PR divide. If anything, embargoes have only become more important in recent years, and they’re certainly not going anywhere. Why? It’s simple. Virtually every industry that depends on new releases and new information to push its news cycle forward makes use of the embargo. This includes arts and entertainment, publishing, science and medicine, gaming, and, of course, tech. Whether B2B or B2C, large corporation or startup, tech PR relies on embargos to manage constantly changing product release schedules and updates.…

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