Growth is sexy, but not its ingredients: Retention and operations

Back in 2016, I launched my content marketing agency, Optimist. I had a vision for the company, how it would work, and how it would grow. But, to be honest, if you had asked me about the level of success we’ve achieved over the last three years, I would have said it was probably a pipedream.  As we sit today, we’ve built a service business that generates about $1.5 million in ARR. From beginning as my own personal freelancing work, we’re now a 22-person content marketing agency working with more than a dozen clients. One of the things that’s most…

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