Why you shouldn’t overlook user testing methods in UX design

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to usability studies, user testing methods utilized in UX design are developed to include the user in the decision-making process. However, many projects are completed with only stakeholder feedback of a prototype. This lack of user experience testing occurs for two reasons: the perceived negative ROI of user testing coupled with the concern of scope creep. The perceived ROI on user testing methods From a designer’s perspective, the implementation of…

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