After an unprecedented bull run for 11 years, SaaS businesses are faced with a lot of uncertainty as they overcome the business impact of the global pandemic. There is no fixed path ahead. The truths of each Monday are recalibrated by next Friday. In the current scenario, agility is critical. You must look at the right leading indicators to make decisions quickly or risk getting buried under loads of data. While revenue metrics like LTV, CAC, NRR and Quick Ratio are solid ways to diagnose long-term trends with respect to how the business is performing, it is important to look…
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