In an age of increasing digitalization, where user data mining is the new gold rush, there is a movement emerging for wider personalization in design. Large corporations like Google and Facebook have been able to collect millions of data points on all (un)registered users. This data is used to present close and distant friendships, agenda appointments, and can even predict if and when an employee will quit. Through this data, (enterprise) companies can provide useful advice on upcoming appointments (e.g. automatically add planned flights from Google Mail to Google Calendar) and give people the latest news on the topics they…
This story continues at The Next Web
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