When hurricanes hit, online chatter drowns out safety messaging

Research shows, during four recent major hurricanes, important public safety messaging was drowned out by more trivial social content--including people tweeting about pets, sharing human-interest stories, or bickering about politics. That's a big problem for officials working to understand where help is needed and to communicate effectively with people impacted by disasters.

source https://www.sciencedaily.com/releases/2024/10/241017172940.htm