Is the cookie web tracker dying?

Cookies may be one of the most maligned parts of the internet, but they weren’t always so notorious. Back in 1994, a young man named Lou Montulli developed the cookie as a way for website operators to help users save work by remembering them across multiple visits. The humble idea quickly caught on and morphed into a tool for advertisers to closely track user behavior across the internet and target their ads appropriately. “When advertisements became popular, especially with Google and all these ad markets, then there was more momentum toward finding and tracking data because the advertising had to…

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