Facebook reportedly wants to securely mine your encrypted data to target ads - The Fact Factory

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Wednesday, 4 August 2021

Facebook reportedly wants to securely mine your encrypted data to target ads


There’s no secret that Facebook loves ads. It has stuffed the blue app and different features of Instagram with them. And the company has contemplated many times inserting ads in WhatsApp. Now the company is trying to make a match of an odd pair: encryption and ads. According to a report from The Information, the tech giant is building a team of AI researchers to explore possibilities to analyze data without breaking encryption. This will allow Facebook to insert targeted ads on WhatsApp, and let me highlight here that end-to-end encryption is one of the app’s most marketed features. And that’s…

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