When is it time for your startup to hire a corporate bard?

Huboo — a British e-commerce fulfillment startup — hired its very own corporate bard. Yup, I’m not kidding. Just like the Celtic kings of old, they actually have a person on the payroll whose job it is to tell stories of the company’s achievements through song. What’s weird about it though, is that I’ve been convinced this isn’t just a cheap marketing stunt. It’s actually a great lesson for startups on the magic that can be unlocked when you stay true to your founding ideals… it’s also just great marketing. But before diving into the weird inception of Huboo’s corporate…

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