The University of Kent, Toulouse Business School, ESSCA School of Management, and ESADE Business School conducted research to detect how consumers feel towards the gradual emergence of autonomous vehicles. Through qualitative interviews and quantitative surveys, they uncovered three key concerns and three key benefits, respectively. Concerns: Performance and safety risks regarding the AI and sensor systems of the vehicles. Loss of driving competency due to the reliance on automated systems. Cybersecurity risks as a result of hacking. Benefits: Freeing of time that would be otherwise spent on driving. Reducing the possibility of human error regarding accidents. Outperforming human capability in activities such…
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