Looks like the first two quarters of 2020 are nothing but devastating for the digital advertising industry. With brands cutting marketing costs and publishers struggling to monetize the spike of traffic, obtained in view of the pandemic-related news flood, the global recession is looming on the horizon. However, since basing on the right trends while adjusting your business strategy is crucial for ensuring economic recovery, the key question is: what’s next? While no one can be sure of what exactly will happen in terms of the pandemic, it’s still possible to make a number of informative assumptions to build on. Hopes…
This story continues at The Next Web
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