Technology companies are eager to prove that the products we buy aren’t actually ours — and TV makers have embraced this more than most. I mean, what other way is there to explain why Vizio has enabled a feature on its TVs that display banner adverts over live shows? Named ‘Jump Ads,’ the idea is a visual overlay appears during a television spot, which then pushes users towards the series on an app available on Vizio’s devices. For example, imagine catching the premiere of a new comedy on a TV channel. At the end of this episode a banner appears,…
This story continues at The Next Web
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