How to use push notifications for growth — without annoying your customers

While billboards and television ads were once the height of advertising strategies, today, people spend the majority of their day on their devices, whether it’s their mobile, laptop, or ipad. For brands, having the power to send audiences personalized offers and messages directly to their screens is a golden marketing opportunity. Just like a message from your crush, the best push notifications come complete with a proposition that makes your heart race. Maybe it’s a discount, access to new features, or exclusive information you won’t find anywhere else. Whatever it is, it’s juicy. Appearing in the same place as the…

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