The 5 investor personality types — and how to pitch them

You’re certain that your business idea has the potential to change the world. At least, it seems that way in your mind. Now you just need to convince an investor to give you some money. When you’re talking to potential investors, they each have their own way of figuring out whether to invest: whether your idea really will change the world, or if it’ll fizzle out and flop. Having built and sold several startups, and now as CEO of SeedLegals, I’ve seen thousands of pitches and met countless investors. In my experience, investors can be grouped into one of five…

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