Peloton’s response to Sex and the City is suspiciously perfect ‘fastvertising’

The Sex and the City reboot was always going to grab attention, but few expected an exercise bike to steal the spotlight. In the premiere of And Just Like That, a Peloton made a cameo that sent stocks in the company tumbling by 11%. ***SPOILER ALERT*** Carrie’s husband, Mr Big, dies from a heart attack after a 45-minute Peloton class. Peloton’s first public reaction came in the form of a statement, which blamed the death on Mr Big’s “extravagant lifestyle” of “cocktails, cigars, and big steaks.” But that was merely the start. Just 48 hours after the episode aired, Peloton…

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