Founders, you’re getting sustainability messaging all wrong

Over the past few years of working with impact-driven startups, I’ve seen the same issue come up over and over again: most impact entrepreneurs suck at communicating sustainability. They usually go one of two ways — overly social or too scientific — and considering that we’re at a crucial point in the fight against climate change, that’s a huge problem. So here are some tips on how to improve your communication as an impact-driven founder. First up, let’s start by setting the scene. The impact-driven startups of today will go on to build the foundations of what McKinsey & Company…

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