Clubhouse shows us how businesses can save millions on marketing

After launching in April 2020, Clubhouse has already been downloaded 10 million times and has around two million weekly active users. In the grand scheme of things, this might sound like a small amount — especially if you consider that Facebook has 2.7 billion active users on its platform, Instagram 1 billion, Twitter 330 million, and Snapchat 301 million. But the amount of hype that Clubhouse has generated in its relatively short lifetime is oddly disproportionate to the number of users it had acquired. I’ve heard and seen Clubhouse references every single day for the last few weeks, which would…

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