The dos and don’ts of creating your product roadmap

You wouldn’t start a cross-country drive without a roadmap (or GPS), and neither should you attempt product development without one.  A product roadmap is what connects the near-term product changes to the mid-term strategic milestones and the long-term vision. It communicates the sequencing of priorities and helps you plan all your product-based initiatives. But many leaders are confused about what goes into a product roadmap. Ultimately, there is no right answer: different types of roadmaps suit different companies.  They can show lots of detail or very little; they can be intentionally scrappy or highly organized with color-coding, iconography, team associations,…

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