When you hear “trending topics,” you probably think of Twitter or other social channels where they show what topics are most buzzworthy on the platform at that moment. Trends can be quite fleeting, with everyone talking about something today and moving on to something completely different tomorrow. This makes it very difficult to respond as a brand, even when you have something to say. But trending topics aren’t always short-lived. In fact, some are absolutely worth building content around if you identify the right kind of topic at the right time. To explore this further, we at Fractl partnered up…
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