Trump’s 2016 campaign targeted ads to deter 3.5M Black Americans from voting, leaks reveal - The Fact Factory

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Tuesday 29 September 2020

Trump’s 2016 campaign targeted ads to deter 3.5M Black Americans from voting, leaks reveal


Donald Trump’s 2016 US presidential election campaign worked with Cambridge Analytica to deter millions of Black Americans from voting by targeting them with anti-Hillary Clinton ads, according to a massive database obtained by Britain’s Channel 4 News. The broadcaster claims Trump’s digital campaign team used the cache to build psychological profiles of millions of US citizens across 16 key battleground states. An algorithm then divided them into eight different categories, including core supporters on each side and “deadbeats” that were unlikely to vote. Another segment of people that the campaign wanted to dissuade from voting was marked as “Deterrence.” A total of 3.5 million Black…

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