Soda taxes don't just affect sales: They help change people's minds

The city of Berkeley's first-in-the-nation soda tax a decade ago, along with more recent Bay Area tax increases on sugar-sweetened drinks, have not only led to reduced sales. They are also associated with significant changes in social norms and attitudes about the healthfulness of sweet drinks.

source https://www.sciencedaily.com/releases/2024/12/241210183516.htm