Your brand needs a Discord community — here’s how to build it

My main gig is writing marketing content, but I also wear lots of hats for an independent media criticism site called Unwinnable. I’ve been managing their social media, writing articles for them, and serving as an editor for five years now. At Unwinnable, we use a classic-turned-modern publishing model. We have online articles, but our main operation is our magazine: a monthly PDF that you subscribe to like a print magazine. So we’re always looking for ways to make our subscribers’ experience better. Earlier this year, we revamped our subscriber Discord server into a proper community, and I learned a…

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