Barbie’s gone electric! The doll’s life-size EV is marketing Mattel’s sustainability - The Fact Factory

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Friday, 19 November 2021

Barbie’s gone electric! The doll’s life-size EV is marketing Mattel’s sustainability


Among the various EVs currently on display at the LA Auto Show, there’s one that definitely steals the show. It’s glittery af and has a bubblegum pink interior. It’s the life-size Barbie Extra Car. Yep, that’s a Barbie car all the way. Credit: Mattel And, boy, is it extravagant! It has winged doors, an all-pink interior with fluffy headrests, star-shaped head and taillights, and rainbow-painted five-spoke wheels.  Credit: Mattel Credit: Mattel And wrap your head around this: the Barbie Car at the Auto Show is actually drivable, because it’s a modified Fiat 500e convertible. As such, it has an electric…

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