The race to net-zero is on — but no one wins if we take shortcuts

With the 2050 deadline looming, the switch to electric is now inevitable. But we’d be fools to believe that the journey will be easy. So, in the wake of a surge of carbon neutrality announcements from car manufacturers, and continued uncertainty about what constitutes credible net-zero targets, Polestar is calling for action over aspirations. Green intentions and opaque promises all sound impressive, but climate neutrality isn’t open to interpretation. Either something is, or it isn’t. Greenwashing only serves to obstruct real progress, leading people to believe they’re making a difference when they actually aren’t. Climate neutrality can only be achieved…

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