We’re living a lot of our lives virtually, increasingly looking to digital channels and platforms for shopping, entertainment, and educational needs. Unsurprisingly, many people now have their first encounter with a brand online yet marketers are letting the sound of their brand blow away in the wind. Few are paying attention to crafting an effective and recognizable sonic signature, which is ridiculous when you think how much sound and music play a role in our experiences across the burgeoning number of new platforms. Of course, I might be a little biased, but the fact is there are huge opportunities for…
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