What the hell is a minimum lovable product? And why should designers care?

This article was written by Nick Babich and originally published on Built In. One of the most severe fears product designers have is the fear of creating products that nobody wants to use. So how do you minimize the risk of product failure? The answer is simple — invest time building a minimum product to validate the product with target users. Today, creating an MVP (minimum viable product) is an essential part of many teams’ product design strategy. By following the approach to “think big, start small,” product teams invest time and effort in building an MVP and testing it with the target audience.…

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