How Gen Z’s travel behaviors are changing the way we all get around for the better

From the environmental impact of fossil fuel vehicles to heavily congested roads, our relationship with transport has to be re-examined. A carrot and stick approach is often used to encourage change – but there are other notable drivers. Enter Generation Z (Gen Z). Born between the mid-1990s and 2010, they make up 32% of the population, according to UN and Bloomberg data – more than the number of millennials and baby boomers. As early adopters of ride sharing and micromobility, their collective ‘buying power’ could have a positive impact on urban mobility. Their influence on the transport sector over the next decade…

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