Here’s how to foster a culture of creativity within your company to attract creators

Our fundamental relationship with creativity and those whom we consider to be “creators” is changing. Once, creativity at work was an expectation only for the few — writers, artists, designers, art directors, and employees in traditionally creative roles. However, creativity is quickly becoming one of the most sought-after qualities for all prospective job candidates, according to a LinkedIn study last year. The COVID-19 pandemic has only accelerated the importance of creativity in the workplace. Many organizations are realizing that creativity plays a role not only in successful marketing, communications, and R&D but also in maintaining a productive and engaged workforce…

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