How to use ‘controversial’ content to drive high-quality backlinks

I understand the hesitation you might have when starting this article. Controversy can feel a little scary and negative, especially when it’s associated with your content. But there are definitely ways you can utilize the share-power of controversial content without it reflected poorly on your brand.  And when you pull off that balance, you can earn impressive media coverage and backlinks, setting a very solid foundation for organic growth. Tip #1: Don’t speak — but share others’ voices There is certainly a time and a place for you to communicate your brand’s values. But you probably won’t want to take…

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