Facebook has been barely impacted by big advertisers’ boycott — here’s why

Facebook has faced a lot of criticism over the years for failing to moderate hate speech. Its policies have come under increasing scrutiny in recent weeks thanks to the Stop Hate for Profit campaign. Started by civil rights groups in the US, the campaign has led to some of Facebook’s biggest customers pulling their ads from the social media platform for the month of July. As much as 99% of Facebook’s US$70.7 billion (£55 billion) in revenues come through advertising and the boycott initially resulted in an 8% knock to Facebook’s market value (amounting to US$72 billion). Yet, even with…

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