Brain waves measure the effect of anti-alcohol campaigns

To evaluate the effectiveness of public video campaigns against risky alcohol consumption, psychologists used EEG measurements to examine the synchronization of brain activity in groups of viewers. In a recent study, they present new ways to bring the method out of the laboratory and into real-life application in the public health sector.

source https://www.sciencedaily.com/releases/2025/02/250207122452.htm