Ford finds the most what-the-fuck strategy to market its EVs: a PERFUME

As EVs are booming, it’s only natural that automakers are trying to step up their marketing strategies to get a piece of the pie. Among the various notable examples, Ford undeniably gets the prize of the most what-the-fuck sales tactic ever. You could give it a guess, but I’m afraid you’d fail. Because it’s a FRAGRANCE. Yes, a perfume that imitates the scent of petrol, designed for all those who want to go electric with the Mustang Mach-E GT, but who simply CAN’T LIVE without the intoxicating smell of gasoline. It’s called “Mach-Eau,” and let’s take a moment to observe the…

This story continues at The Next Web