Instagram will now pack ads into your Reels binges - The Fact Factory

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Friday, 18 June 2021

Instagram will now pack ads into your Reels binges


In the movie Avengers: Endgame, Thanos says, “I am inevitable.” If you think of the internet, Thanos is ads. If you’re using a free product, it’s usually just a matter of time before ads creep into it. That is what’s happening with Instagram Reels — the company’s TikTok rival. Facebook is now introducing ads as long as 30 seconds in between Reels on the app. These ads will have a small “Sponsored” label with the advertiser’s name. Instagram first introduced ads in Reels back in April to users in countries like India, Brazil, Germany, and Australia. The ads will appear only when…

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