Study: Perfect strangers can identify you using only 3 songs from your playlist - The Fact Factory

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Wednesday 28 April 2021

Study: Perfect strangers can identify you using only 3 songs from your playlist


A group of researchers from Tel Aviv University recently discovered how shockingly easy it is to identify a person based on a tiny sample of their musical listening preferences. The gist: When companies such as Spotify use your data to train its AI, they remove all the identifying markers such as your name, account number, or anything else a computer or person could use to immediately identify you. What’s left is the raw data on your listening preferences such as how many times you’ve listened to a track and whether you’ve given a track a thumbs up or not. The…

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