Why getting peoples’ names wrong is costing you money

My name is Yessi, which is short for Yessica — and yes, that’s literally Jessica with a ‘Y.’ It’s not complicated, is it? Well, you think that but every day I get countless emails addressed to Yossi, Yassi, Yussi, Yesse, and Mr Yassi. The list goes on.  [Read: Using jargon to sound smart? Science says you’re just insecure] If you’ve scrolled this far, congratulations — I hope it’s given you some insight into what it’s like to have a unique, different, or dare I say it, foreign-sounding moniker. Now, I’m white and privileged and while I realize there are far bigger…

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