5 omnichannel trends to integrate into your marketing strategy in 2022

Omnichannel’s steady march to ubiquity has continued over the past decade. It seems like literally every brand is now omnichannel. Or are they? According to a report by McKinsey&Company: We find that retailers are often swayed by new technologies that sound promising, but too often don’t deliver. In all the buzz, brands are struggling to be present everywhere, all the time. New platforms and tools are cropping up presenting new opportunities in both the digital and physical marketing space. So where can your brand add the most value in 2022? We listed a few of the most promising trends, and…

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This company wants to make pod-cars public transport — for free

When a company tells me it’s found a way to not only create a new form of public transport, but also make it financially viable without city funding, I’m skeptical. Silicon Valley company Glydways wants to turn conventional mass public transport on its head, by introducing small, electric automated vehicles or “pod cars” that can carry four people and operate on a network of specially built guideways. They run on-demand (instead of on a timetable) and travel point-to-point with no stops in between. In the future, they might even pick you up at your house. Sounds ambitious and a bit…

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Studies show humblebragging comes off as insincere and makes people like you less than if you just...

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AI has a dangerous bias problem — here’s how to manage it

AI now guides numerous life-changing decisions, from assessing loan applications to determining prison sentences. Proponents of the approach argue that it can eliminate human prejudices, but critics warn that algorithms can amplify our biases — without even revealing how they reached the decision. This can result in AI systems leading to Black people being wrongfully arrested, or child services unfairly targeting poor families. The victims are frequently from groups that are already marginalized. Alejandro Saucedo, Chief Scientist at The Institute for Ethical AI and Engineering Director at ML startup Seldon, warns organizations to think carefully before deploying algorithms. He told…

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The rise of AI is pushing patent laws to their limits

It was the veritable search for a needle in a haystack. With drug-resistant bacteria on the rise, researchers at MIT were sifting through a database of more than 100 million molecules to identify a few that might have antibacterial properties. Fortunately, the search proved successful. But it wasn’t a human who found the promising molecules. It was a machine learning program. One compound has been patented under the name Halicin in homage to HAL, the artificial intelligence (AI) in Arthur C Clarke’s classic 2001: A Space Odyssey. Halicin works differently from existing antibiotics, disrupting the bacteria’s ability to access energy,…

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Does your USB-C cable transfer data AND power? Your OS should tell you

The USB-C standard has been long touted as a “one port to rule ‘em all” solution. Sure, it’s universal in the sense of the shape of the port. But the capabilities of a USB-C port and cable can vary widely. Last month, I wrote about why it’s so hard to differentiate one USB-C cable from another. Experts I talked to also noted that there are very few visual markers that tell you what a USB-C cable can do — charging, data transfer, audio, video, or all of them? We can certainly do better. And software can play a part too.…

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In 1989 in Tacoma, WA, Army Ranger…

In 1989 in Tacoma, WA, Army Ranger buddies at a bbq were threatened by Crips in the neighborhood. The Rangers called more buddies, who brought more firearms. They set up defensive positions and a shoot-out ensued later that night when the Crips made a move on the house. The neighborhood is now one of the […]

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Between 1854 and 1921 in the US…

Between 1854 and 1921 in the US, over 250,000 children were transported on “Orphan Trains” to be adopted by new families; many found new homes, but, sometimes the “adoptions” were little more than auctions.

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Smedley Butler was one of the most….

Smedley Butler was one of the most decorated Marines with 2 Medals of Honor. He served 33 years & became an anti war advocate. He wrote “War is a Racket” about war profiteering. He said “the best he [Al Capone] could do was to operate his racket in 3 districts. I operated on 3 continents.”

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According to some 40-million-year-old bones that were found in Antarctica, penguins used to be over...

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When self-driving cars crash, who’s responsible? Courts need to know what’s inside the ‘black box’

The first serious accident involving a self-driving car in Australia occurred in March this year. A pedestrian suffered life-threatening injuries when hit by a Tesla Model 3, which the driver claims was in “autopilot” mode. In the US, the highway safety regulator is investigating a series of accidents where Teslas on autopilot crashed into first-responder vehicles with flashing lights during traffic stops. A Tesla model 3 collides with a stationary emergency responder vehicle in the US. NBC / YouTube The decision-making processes of “self-driving” cars are often opaque and unpredictable (even to their manufacturers), so it can be hard to…

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Developers: Stop feeling the pressure to learn every new technology — do this instead

This article was originally published on .cult by Neil Green. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original documentaries, and share heaps of other untold developer stories from around the world. It’s a waste of time to try to learn every new technology. Instead, focus on learning how to learn. The tech industry thrives on the insecurity of software developers. The less a software developer thinks they know, the easier it is to sell them new tech. Top companies like Facebook and Google thrive on this insecurity economy, as it maintains their…

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Could people breathe the air on Mars?

Let’s suppose you were an astronaut who just landed on the planet Mars. What would you need to survive? For starters, here’s a short list: Water, food, shelter – and oxygen. Oxygen is in the air we breathe here on Earth. Plants and some kinds of bacteria provide it for us. But oxygen is not the only gas in the Earth’s atmosphere. It’s not even the most abundant. In fact, only 21% of our air is made up of oxygen. Almost all the rest is nitrogen – about 78%. Now you might be wondering: If there’s more nitrogen in the…

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People who are genuinely happy in their relationships usually don’t post about it on social...

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NASA’s Voyager space probes will redefine what it means to live forever

Voyager 1 is the farthest human-made object from Earth. After sweeping by Jupiter, Saturn, Uranus, and Neptune, it is now almost 15 billion miles (24 billion kilometers) from Earth in interstellar space. Both Voyager 1 and its twin, Voyager 2, carry little pieces of humanity in the form of their Golden Records. These messages in a bottle include spoken greetings in 55 languages, sounds and images from nature, an album of recordings and images from numerous cultures, and a written message of welcome from Jimmy Carter, who was U.S. president when the spacecraft left Earth in 1977. The Golden Records were…

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Halsey’s record label won’t release a new song until it goes viral on TikTok. Is this the future of the music industry?

On Sunday, popular American singer songwriter Halsey shared a video on TikTok with tinny music in the background, the on-screen text reading: Basically I have a song that I love that I wanna release ASAP but my record label won’t let me. I’ve been in this industry for 8 years and I’ve sold over 165 million records. And my record company is saying that I can’t release it unless they can fake a viral moment on TikTok. Everything is marketing. And they are doing this to basically every artist these days. I just wanna release music, man. And I deserve…

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Velotric Discover 1 review: A premium-feeling ebike at a not-so-premium price

I tend to gravitate toward ebikes that are light and nimble. I like ebikes that feel more like regular bikes, especially those that use torque sensors for the smoothest pedaling experience. The Velotric Discover 1 isn’t quite that. But for an MSRP of $1,899 (currently on sale for $1,399), it’s a pretty sweet ride in an accessible form factor and a strong first entry for a new company entering a crowded ebike market. The Discover 1 doesn’t stand out in any single metric, but it comes together in a package that feels smartly put together. Let’s get the specs out…

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Watching this AI-assisted art video is like tripping on acid in the Matrix

Jason Silva, futurist and host of National Geographic’s “Brain Games,” recently published a mind-bending YouTube video combining the technological prowess of AI with the artistic creativity of someone who believes in the power of psychoactive experiences. It’s called “Dreaming while awake: a journey into ourselves.” The description on Silva’s YouTube channel describes the video as: The first art piece of the singularity: born from a human-AI collaboration by Jason Silva, Hueman Instrument and digital intelligence. Personally, I’d describe it as a surrealistic experience that seems equal parts Ted Talk and Burning Man. And, I’d add, it makes me want to eat…

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Almost all mammals take about 21 seconds to empty their bladders.Scientists conducted in-depth...

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The 5 best websites to build your online portfolio… and get hired

If you want to find your dream job, you need to stand out from the crowd. It’s not enough to meet the job requirements, have a decent CV, and a few good references. In today’s competitive job market, job seekers need to go above and beyond to cut through the noise and kick off their career. One of the best ways to do this is to create an online portfolio. A good online portfolio will give you a clean and organized place to showcase your past work, talk about your experience, and share your favorite projects. Your portfolio should represent…

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Watch with envy as this hoverboard soars over Paris

Over the last few years, we’ve seen more and more new kinds of aviation vehicles come on the market, from flyboards to flying motorbikes to eVTOLs. So when we saw a video of a hoverboard being flown in Paris this week, we just knew we had to share it with you.  What’s a better fuck you to city traffic than whizzing through the air above it? A video on YouTube by Omni Hoverboard shows a man flying the hovercraft, using a handheld device to steer, over a large ornamental pond outside a city landmark (I suspect it’s an art gallery). …

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An in-depth look at the race to charge your phone in mere minutes

Sorry if this triggers your anxiety: remember how we once had to charge our phones overnight so they were ready for action the next day? It took hours to charge devices from 0 to 100%, and we would frantically look for chargers if the battery level went below a certain threshold. That has changed in the last couple of years, during which we’ve seen the evolution of charging tech that fully juices up phones in under half an hour. Phew. Good old days There’s also a fast-charging arms race going on with companies trying to push hundreds of watts into…

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How the Internet of Trees can make our cities greener

Parks, small woodlands and even simple patches of grass not only keep a city attractive, but also help people find a sense of bliss in an otherwise bustling urban environment. With new technologies, we can plan and monitor these urban “green spaces” better than ever before. As several studies have highlighted, nature within urban settings plays a pivotal role in combating many of the global public health challenges commonly associated with urbanization. This includes maladies such as depression and high blood pressure. A 2022 study showed that trees actually have the ability to improve urban air quality as leaves and pine needles capture pollutants from the…

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Vito Corleone’s cat in The Godfather was a stray the film’s writer/director, Francis Ford Coppola,...

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DuckDuckGo faces widespread backlash over tracking deal with Microsoft

DuckDuckGo’s reputation for protecting privacy has taken a hit after revelations emerged of a tracking deal with Microsoft. Security researcher Zack Edwards this week revealed that DuckDuckGo’s mobile browsers allow some Microsoft sites to bypass its block on trackers. While the browser blocks Facebook and Google trackers, DuckDuckGo makes an exception for Microsoft. Edwards found that the browsers allow allows data to be sent to Microsoft’s LinkedIn and Bing domains “You can capture data within the DuckDuckGo so-called private browser on a website like Facebook’s workplace.com and you’ll see that DDG does NOT stop data flows to Microsoft’s Linkedin domains…

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